Media & Press
Articles, interviews, and spotlights on our mission
Media & Press
Articles, interviews, and spotlights on our mission
Profit For Good Initiative Has Proven that a Simple Shift Can Transform Philanthropy and Consumer’s Power To Give
Profit For Good is changing how philanthropy works—without costing consumers extra.
A recent USA Today article highlights how businesses directing 100% of their profits to charity can attract consumer support, drive innovation, and create lasting impact. Our own Commissions for a Cause is just one example: 40% of life insurance sales commissions go to charity at no additional cost to policyholders. Learn more.
The Life You Can Save
In this Supporter Story, we hear from Brad West, Founder of the Profit for Good Initiative, which promotes “Profit for Good” companies that donate the vast majority of their profits (90% or more) to effective charities. Brad is a long-time The Life You Can Save supporter who has generously connected us with a number of companies seeking to do the most good. In the post below, Brad shares how reading Peter Singer’s The Life You Can Save inspired him to develop and promote his Profit for Good business model. Learn more.
Outrider
Is Patagonia’s business model the future of philanthropy?
“Imagine if a significant portion of that was going to the least of us, to projects for justice — I am really excited for the world that we could make,” said Bradley West, founder and CEO of the Consumer Power Initiative, a U.S.-based nonprofit that runs The Giving Store and is working to build an alliance with other existing “profit for good” companies, large and small. Learn More.
Nonprofit Nation with Julia Campbell
How Business Can Generate Profit for Good with Brad West?
In this episode of Nonprofit Nation, we sit down with Brad West, attorney, nonprofit leader, and the visionary behind the Profit for Good Initiative. Brad shares his innovative approach to transforming the way businesses contribute to impactful causes—without adding any extra cost to consumers. Learn More.
Effecting Our Altruism
What if every dollar you spent went to charity, not some random shareholders?
My conversation with Brad came at an exciting time. The Commissions for a Cause project will soon put to test the theory that underpins the Profit For Good Initiative, that is, that consumers would rather do good than not, when given a choice. Learn More.
Watch our founder’s TedX Presentation
Unveiling the impact of Profit for Good