Media
Profit For Good updates and news
TEDx
Brad West TEDx
Brad is passionate about determining how we can do the most good together and he convincingly outlines how to solve big world problems like extreme poverty, factory farming, and environmental degradation through a business model he calls Profit for Good. Attorney by day, nonprofit CEO by night, Brad has been passionate about determining how we can do the most good together. Toward that end, he has formed a nonprofit named the Consumer Power Initiative.
thelifeyoucansave.org
In this Supporter Story, we hear from Brad West, Founder of the Profit for Good Initiative, which promotes “Profit for Good” companies that donate the vast majority of their profits (90% or more) to effective charities. Brad is a long-time The Life You Can Save supporter who has generously connected us with a number of companies seeking to do the most good. In the post below, Brad shares how reading Peter Singer’s The Life You Can Save inspired him to develop and promote his Profit for Good business model.
OUTRIDER.ORG
Is Patagonia's business model the future of philanthropy?
“Imagine if a significant portion of that was going to the least of us, to projects for justice — I am really excited for the world that we could make,” said Bradley West, founder and CEO of the Consumer Power Initiative, a U.S.-based nonprofit that runs The Giving Store and is working to build an alliance with other existing “profit for good” companies, large and small.
Nonprofit Nation with Julia Campbell
How Business Can Generate Profit for Good with Brad West
In this episode of Nonprofit Nation, we sit down with Brad West, attorney, nonprofit leader, and the visionary behind the Profit for Good Initiative. Brad shares his innovative approach to transforming the way businesses contribute to impactful causes—without adding any extra cost to consumers.
Effecting Our Altruism
What if every dollar you spent went to charity, not some random shareholders?
My conversation with Brad came at an exciting time. The Commissions for a Cause project will soon put to test the theory that underpins the Profit For Good Initiative, that is, that consumers would rather do good than not, when given a choice.
