We’re a nonprofit championing businesses that redirect significant profits to charity and effective altruism. We promote the Profit for Good business model, showing how this approach transforms capitalism into a force for solving global problems, not concentrating wealth. We make this vision real through three pillars: advocacy, rigorous research into what makes these companies succeed, and case studies that document real-world examples. Together, these efforts create a roadmap for others to follow and help the movement scale faster.