About Us
We’re a nonprofit network eliminating global injustices by connecting shoppers to Profit for good brands that donate 90% of their profits to charitable causes.
About Us
We’re a nonprofit network eliminating global injustices by connecting shoppers to Profit for good brands that donate 90% of their profits to charitable causes, maximizing impact through the power of our global economy
Our Story
AT PROFIT FOR GOOD INITIATIVE, OUR JOURNEY BEGAN WITH A SIMPLE YET POWERFUL OBSERVATION:
PEOPLE SPEND MONEY IN WAYS THAT CREATE SIGNIFICANT PROFITS, SOMETIMES TOTALING THOUSANDS OF DOLLARS PER PERSON EACH YEAR.
We firmly believe that given the choice, individuals would prefer their spending to contribute to saving lives, alleviating poverty, and fostering a more equitable and joyful world. This realization inspired us to create a new choice for consumers and economic actors, a choice that could become a highly impactful and scalable innovation in the realm of philanthropy. We call this Charity Choice.
Our Founder
MEET BRAD WEST, THE VISIONARY BEHIND THE PROFIT FOR GOOD INITIATIVE.
BRAD SERVES AS THE FOUNDER AND CEO OF THE PROFIT FOR GOOD INITIATIVE WHILE ALSO PURSUING A CAREER AS AN ATTORNEY IN THE CHICAGO SUBURBS.
His journey towards founding Profit for Good Initiative began when he discovered the incredible impact of highly efficient charities addressing global issues. Determined to make the world a better place, Brad honed his creative and critical thinking skills in economics and law during his years at the University of Chicago Law School.
Brad’s epiphany came when he realized that most firms didn’t compete based on where their profits went. Typically, the lion’s share of profits flowed to relatively affluent investors. He saw an opportunity to revolutionize the system by embedding charities into firms’ equity structures. This innovative approach would enable consumers to make purchases at the same price while simultaneously supporting charities. Brad believes that this opportunity has the potential to supercharge cost- effective charities and profoundly improve the world we live in.
Our unwavering commitment is to
eradicate social injustices
by leveraging the strength of the global economy.
OUR VISION IS TO ERADICATE POVERTY THROUGH ORDINARY TRANSACTIONS, WITHOUT BURDENING CONSUMERS WITH INCREASED COSTS, THE BACKBONE OF OUR NETWORK LIES IN OUR PROFIT FOR GOOD MODEL, WHERE MORE THAN 90% OF PROFITS GO TO CHARITABLE CAUSES.
Our Nonprofit is dedicated to creating a seamless pathway for individuals to support charities effortlessly. Bu Building a diverse network of products and services, we empower everyday purchases to bring about significant change in Global Health and Development, Farmed Animal Welfare, and Environmentalism.