I realize that my purchases have the power to do good. My purchases can save lives, lift people out of poverty, save our environment, and otherwise promote a more just and happy world for all. I understand that in buying from Profit for Good businesses, I can be a part of directing our species’ profits toward creating the world we want to see.

Therefore, I pledge to consider where the profits from my purchases go, giving preference to Profit for Good businesses where possible. I pledge, within 30 days of making this pledge, to make at least one purchase from a Profit for Good business.

I make this pledge to help prove that we the consumers of the world want the profit from our purchases to go toward making a better world, and, where given the choice, we will buy the change we want to see in the world.