Turn Spending into Impact

The Profit for Good model turns corporate profits into charity funding and invites you to join with a single click.

What we do?

Profit for Good Initiative

We are a nonprofit committed to redirecting money to where it does the most good for everyone. We highlight businesses that channel the vast majority of their profits (often ninety percent or more), or their foundation dividends, to charities with proven impact. Through our brand directory, free insights newsletter, research stories, and Commissions for a Cause life-insurance pilot, you can turn everyday choices into life-changing outcomes.

Explore a curated list of brands that channel the vast majority of their profits (often around ninety percent) or their foundation dividends to high-impact charities.

Get a free monthly email with new listings, data-driven case studies, and tips on amplifying your impact.

Explore a curated list of brands that channel the vast majority of their profits (often around ninety percent) or their foundation dividends to high-impact charities.

Get a free monthly email with new listings, data-driven case studies, and tips on amplifying your impact.

Coming Soon

The Book

Brad West’s upcoming guide unpacks the model, shares success stories, and shows how anyone can build profit-for-good businesses.

Our life-insurance pilot donates 40% of agent commissions to top charities at no extra cost to policyholders.

The Book

Brad West’s upcoming guide unpacks the model, shares success stories, and shows how anyone can build profit-for-good businesses.

Coming Soon

Our life-insurance pilot donates 40% of agent commissions to top charities at no extra cost to policyholders.

We offer a unique proposition:

THE POWER TO CHOOSE BETWEEN VIRTUALLY IDENTICAL PRODUCTS EACH WITH ITS OWN IMPACT.

Unified Effort for Change: Our Unique Proposition at Profit for Good

Watch our founder’s

TedX Presentation

unveiling the impact of Profit for Good: