From Charity Choice to Competitive Advantage: The Power of Profit for Good
![](https://profit4good.org/wp-content/uploads/2024/05/Economics-Of-A-Profit-For-Good-Company-1024x718.png)
Imagine a world where every purchase you make helps save lives or protect the environment. This is the promise of Profit for Good (PFG) businesses.
The Motivation Behind Expanding Profit for Good
![Inspiration for Expansion: A Vision for Global Good](https://profit4good.org/wp-content/uploads/2024/02/qtq80-Zs6F3V-1024x683.jpeg)
If Profit for Good diverts money from investors to effective charities, it could be transformative for the world.
What is Profit for Good?
![Expanding Horizons: The Drive to Grow Profit for Good Globally](https://profit4good.org/wp-content/uploads/2024/01/The-Motivation-Behind-Expanding-Profit-for-Good-1024x683.jpg)
A very simple way of thinking about Profit for Good Businesses is that it is like a normal business, except charities are in the position that shareholders are in normal businesses. This is to say, profits, or the money a business makes minus its costs, benefit charities.