The Charitable Ownership Advantage: Strange if Not True

TL;DR: The same business is worth more under charitable ownership. Stakeholders prefer companies whose profits go to charity, and in managerial capitalism, changing ownership doesn’t change operations. You get the preference advantage without the operational tradeoffs of other ethical models. For this to be false, something strange would have to happen between documented preferences and […]
The War Philanthropists Don’t Know They Can Win

Every year, the global economy generates $10 trillion in profits. These profits flow overwhelmingly to people who already have wealth, while the organizations that could eliminate malaria, reverse climate damage, and end factory farming operate on scraps. This isn’t just inefficient. It’s absurd. And it’s fixable, not through revolution or regulation, but through a simple […]
Capitalism’s $10 Trillion Routing Error—And How to Fix It

Building Profit for Good Infrastructure: Part 1 of 5 Executive Summary The Problem: Corporations generate $10+ trillion in annual profits while proven solutions to humanity’s greatest challenges—from malaria prevention to disaster relief—remain chronically underfunded. This isn’t malice; it’s a routing error in capitalism’s design. The Solution: Profit for Good (PFG) companies operate identically to traditional […]
Above-Market Philanthropy: Why Profit for Good Can Surpass Normal Returns

Picture this: You’re buying an event ticket or a jar of pasta sauce at its usual price. Instead of lining random shareholders’ pockets, your purchase helps fund malaria prevention or educational programs.
Introducing Commissions for a Cause: A Strategic Step Forward

In case you’re not familiar, we’ve recently launched a new program called Commissions for a Cause (CFAC). CFAC represents a practical application of the Profit for Good Initiative’s broader mission: transforming profits into impactful charitable contributions. We partner with life insurance sales agents by generating leads for them, and in exchange, they agree to donate […]
From Charity Choice to Competitive Advantage: The Power of Profit for Good

Imagine a world where every purchase you make helps save lives or protect the environment. This is the promise of Profit for Good (PFG) businesses.
The Motivation Behind Expanding Profit for Good

If Profit for Good diverts money from investors to effective charities, it could be transformative for the world.
What is Profit for Good?

A very simple way of thinking about Profit for Good Businesses is that it is like a normal business, except charities are in the position that shareholders are in normal businesses. This is to say, profits, or the money a business makes minus its costs, benefit charities.