Discover the Profit for Good model and help turn everyday business into lifesaving support for people facing hunger, extreme poverty, and preventable disease.

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    The Charitable Ownership Advantage: Strange if Not True

    TL;DR: The same business is worth more under charitable ownership. Stakeholders prefer companies whose profits go to charity, and in managerial capitalism, changing ownership doesn’t change operations. You get the preference advantage without the operational tradeoffs of other ethical models. For this to be false, something strange would have to happen between documented preferences and […]

    The War Philanthropists Don’t Know They Can Win

    Multiple hands painted red forming a heart shape, symbolizing unity and collective action for good causes.

    Every year, the global economy generates $10 trillion in profits. These profits flow overwhelmingly to people who already have wealth, while the organizations that could eliminate malaria, reverse climate damage, and end factory farming operate on scraps. This isn’t just inefficient. It’s absurd. And it’s fixable, not through revolution or regulation, but through a simple […]

    Capitalism’s $10 Trillion Routing Error—And How to Fix It

    Infographic showing how infrastructure enables scale through the Evidence Engine and Trust and Awareness Engine in the Profit for Good model.

    Building Profit for Good Infrastructure: Part 1 of 5 Executive Summary The Problem: Corporations generate $10+ trillion in annual profits while proven solutions to humanity’s greatest challenges—from malaria prevention to disaster relief—remain chronically underfunded. This isn’t malice; it’s a routing error in capitalism’s design. The Solution: Profit for Good (PFG) companies operate identically to traditional […]

    Introducing Commissions for a Cause: A Strategic Step Forward

    Minimalist illustration of two hands forming a heart shape, symbolizing giving and collaboration in the Profit for Good movement.

    In case you’re not familiar, we’ve recently launched a new program called Commissions for a Cause (CFAC). CFAC represents a practical application of the Profit for Good Initiative’s broader mission: transforming profits into impactful charitable contributions. We partner with life insurance sales agents by generating leads for them, and in exchange, they agree to donate […]

    What is Profit for Good?

    Brad West speaking at a TEDx event about the Profit for Good model, showing slides of effective charities like the Against Malaria Foundation and GiveDirectly.

    A very simple way of thinking about Profit for Good Businesses is that it is like a normal business, except charities are in the position that shareholders are in normal businesses. This is to say, profits, or the money a business makes minus its costs, benefit charities.