About The Movement
PROFIT FOR GOOD INITIATIVE IS A NONPROFIT NETWORK ELIMINATING GLOBAL INJUSTICES BY CONNECTING SHOPPERS TO PROFIT FOR GOODS- BRANDS THAT DONATE 90%+ OF THEIR PROFITS TO CHARITABLE CAUSES, MAXIMIZING IMPACT THROUGH THE POWER OF OUR GLOBAL ECONOMY.
Our unwavering commitment is to
eradicate social injustices
by leveraging the strength of the global economy.
OUR VISION IS TO ERADICATE POVERTY THROUGH ORDINARY TRANSACTIONS, WITHOUT BURDENING CONSUMERS WITH INCREASED COSTS, THE BACKBONE OF OUR NETWORK LIES IN OUR PROFIT FOR GOOD MODEL, WHERE MORE THAN 90% OF PROFITS GO TO CHARITABLE CAUSES.
Our Nonprofit is dedicated to creating a seamless pathway for individuals to support charities effortlessly. Bu Building a diverse network of products and services, we empower everyday purchases to bring about significant change in Global Health and Development, Farmed Animal Welfare, and Environmentalism.
The Profit For Good Model
WE LINK CONSUMERS WITH COMPANIES THAT DONATE THEIR PROFITS TO CHARITY, EMPOWERING SPENDERS TO MAKE THEIR DOLLARS COUNT. MEANWHILE, PHILANTHROPISTS LEVERAGE BUSINESSES TO MAGNIFY THE IMPACT OF THEIR DONATIONS THROUGH STRATEGIC INVESTMENTS.
We’ve created a detailed roadmap that covers the steps involved in onboarding, launching, and sharing profits for Profit for Good companies. It oers guidance on aligning business strategies with social impact objectives.
Charity Choice Increases Dollar Impact
PROFIT DONATED TO A CHARITY PARTNER
AN IDENTICAL COMPETITOR’S PROFIT
THE ADDITIONAL MONEY MADE BECAUSE CONSUMERS WANT TO SUPPORT CHARITY
CHARITY CHOICE IS A PHENOMENA BASED ON CONSCIOUS CONSUMERISM.
The profit given to a charity partner is basically the money a company makes, like any other competitor, plus the extra earnings they get because consumers naturally enjoy supporting charitable causes.
Our Story
AT PROFIT FOR GOOD INITIATIVE, OUR JOURNEY BEGAN WITH A SIMPLE YET POWERFUL OBSERVATION:
PEOPLE SPEND MONEY IN WAYS THAT CREATE SIGNIFICANT PROFITS, SOMETIMES TOTALING THOUSANDS OF DOLLARS PER PERSON EACH YEAR.
We firmly believe that given the choice, individuals would prefer their spending to contribute to saving lives, alleviating poverty, and fostering a more equitable and joyful world. This realization inspired us to create a new choice for consumers and economic actors, a choice that could become a highly impactful and scalable innovation in the realm of philanthropy. We call this Charity Choice.
Profit For Good Brands
Our Founder
MEET BRAD WEST, THE VISIONARY BEHIND THE PROFIT FOR GOOD INITIATIVE.
BRAD SERVES AS THE FOUNDER AND CEO OF THE PROFIT FOR GOOD INITIATIVE WHILE ALSO PURSUING A CAREER AS AN ATTORNEY IN THE CHICAGO SUBURBS.
His journey towards founding Profit for Good Initiative began when he discovered the incredible impact of highly efficient charities addressing global issues. Determined to make the world a better place, Brad honed his creative and critical thinking skills in economics and law during his years at the University of Chicago Law School.
Brad’s epiphany came when he realized that most firms didn’t compete based on where their profits went. Typically, the lion’s share of profits flowed to relatively affluent investors. He saw an opportunity to revolutionize the system by embedding charities into firms’ equity structures. This innovative approach would enable consumers to make purchases at the same price while simultaneously supporting charities. Brad believes that this opportunity has the potential to supercharge cost- effective charities and profoundly improve the world we live in.
TEDx
Watch our founder’s
TedX Presentation
unveiling the impact of Profit for Good for savvy philanthropists
Our Profit For
Good Pledge
YOU’LL JOIN A COMMUNITY OF CONSCIOUS SPENDERS WHO ARE FIGHTING FOR PEOPLE AND THE PLANET WITH EVERY DOLLAR YOU SPEND.
This free pledge is a conscious commitment to using your dollar to support our Charity Partners. By taking the pledge, you’ll buy goods that you need from a Profit For Good instead of from a similar competitor, because you know 90%+ of your spend will help people + our planet. Plus, you’ll get added to our newsletter that will highlight new Profit for Good’s, bring encouraging news, and inform you about the charities that you’re impacting.
The pledge encourages you to commit to purchasing from one of our incredible Profit For Goods within 30 days, empowering charity across the globe. Together, we can end the injustices of the world, just through our daily spending habits.
FUND OUR CAUSE TO DIRECT PROFITS TO PEOPLE AND PLANET
