Media
Profit For Good updates and news
Brad West TEDx
How to amplify the world's donation dollars with Profit for Good | Brad West | TEDxTaftAvenue
The Life You Can Save
“Profit for Good” and the power of consumer choices to save lives: How “The Life You Can Save” Inspired the Birth of the Profit for Good Initiative
Is Patagonia's business model the future of philanthropy?
“Imagine if a significant portion of that was going to the least of us, to projects for justice — I am really excited for the world that we could make,” said Bradley West, founder and CEO of the Consumer Power Initiative, a U.S.-based nonprofit that runs The Giving Store and is working to build an alliance with other existing “profit for good” companies, large and small.
Nonprofit Nation with Julia Campbell
How Business Can Generate Profit for Good with Brad West
In this episode of Nonprofit Nation, we sit down with Brad West, attorney, nonprofit leader, and the visionary behind the Profit for Good Initiative. Brad shares his innovative approach to transforming the way businesses contribute to impactful causes—without adding any extra cost to consumers.
Effecting Our Altruism
What if every dollar you spent went to charity, not some random shareholders?
My conversation with Brad came at an exciting time. The Commissions for a Cause project will soon put to test the theory that underpins the Profit For Good Initiative, that is, that consumers would rather do good than not, when given a choice.
