Above-Market Philanthropy: Why Profit for Good Can Surpass Normal Returns
Introduction: A New Vision for Profitable Giving Picture this: You’re buying an event ticket or a jar of pasta sauce at its usual price. Instead of lining random shareholders’ pockets, your purchase helps fund malaria prevention or educational programs. This is the promise of Profit for Good (PFG)—not just a variant of social enterprise, but […]
Introducing Commissions for a Cause: A Strategic Step Forward
In case you’re not familiar, we’ve recently launched a new program called Commissions for a Cause (CFAC). CFAC represents a practical application of the Profit for Good Initiative’s broader mission: transforming profits into impactful charitable contributions. We partner with life insurance sales agents by generating leads for them, and in exchange, they agree to donate […]
From Charity Choice to Competitive Advantage: The Power of Profit for Good
Imagine a world where every purchase you make helps save lives or protect the environment. This is the promise of Profit for Good (PFG) businesses.
The Motivation Behind Expanding Profit for Good
If Profit for Good diverts money from investors to effective charities, it could be transformative for the world.
What is Profit for Good?
A very simple way of thinking about Profit for Good Businesses is that it is like a normal business, except charities are in the position that shareholders are in normal businesses. This is to say, profits, or the money a business makes minus its costs, benefit charities.
